This week's job searching tip was contributed by career expert Marco Cepeda. Marco addresses a job seeker's question about having in mind the kinds of companies you'd like to work for. This is important in several areas. When you talk to recruiters and network with people, it helps them create a mental picture of where you would best fit if you can describe the kinds of companies you'd like to work for. It also helps you prioritize your job leads when you need to decide which leads to go after first.

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QUESTION FROM A JOB SEEKER:

I keep seeing on all of the job distribution boards and other places about how you should have a list of a few target companies when you network with anyone. How important do you think this is?

-M.K.

ANSWER FROM MARCO:

Dear M.K.,

When I work individually with job-seekers I find that by far, the sticking point comes down to step one: targeting.

For example, if I had $25,000 to invest in the stock market, how do I select the stock? Savvy investors will look not just at the financial ratios, history and management structure, but also the future marketing plans and overall vision.

Yet... if you ask most job seekers why they are going to a particular interview the answer is normally a quizzical, "because there is a job opening." Here we are, willing to invest 40 hours of our week for god knows how many years and there is no guarrantee before we walk in that the salary meets our living expenses!

I'd say investing our happiness is worth much more than $25,000, and in fact is priceless... so why *wouldn't* we want to do at least the same careful research before hand? For example, the Vault web site is a great resource to use for looking up information about companies:
http://www.jobsearchinfo.com/vault.htm

Ok, so you decide to look for a small company, or middle-sized, or large sized... have you ever stopped and wondered why? Why is this important to you? You might find a small company offers more responsibilities and exposure, yet a smaller salary.

So which is more important... to YOU?

Yes, there is a trade-off in numbers depending on the size of company you target, etc. Having your own standards is also extremely important. Because sooner or later you may have to decide between one or the other -- and how will you make that choice if you haven't clarified your own values? What are the consequences if you make the wrong decision?

See, it's not necessarily about the size company, but the values you are actually seeking from it. You are only scratching the surface of a deeper answer.

My favorite metaphor is, "how do you catch a moose?"

Think about it -- if we wanted to catch a moose, first we would have to go to where the moose is: Canada. We'd never catch one in Orange County, California, right? Then, we would have to find which paths they take and where they find water. We would have to bring food that would attract the moose to us. And we'd have to be able to close in.

But first... do you WANT a moose?

This week's job searching tip has been contributed by job searching expert Marco Cepeda. For information on Marco's interviewing guide which helps job seekers ace interviews, visit this web address:
http://www.jobsearchinfo.com/ebook.htm


I hope your job search is going well. For information on other helpful job searching resources, please feel free to visit our web site:
http://www.JobSearchInfo.com

Michael Green
Editor
Special Reports
JobSearchInfo

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